Google Cloud hosted a series of workshops educating IT Decision Makers and Developers on migrating their current workloads to the cloud. My role on this project was to design a logo and graphic identity that was unique to the Google Cloud Data Migration Center. The collateral included event signage, merchandise, and a custom branded Playbook.
Creative Process
Concept One
Inspired by the colored tubes and wires of Google’s data center, this option creates movement through connected dots and line segments. That represent the flow of data
Concept Two
This playful, shaped-based option mirrors the physicality of data centers and servers by implementing solid icons floating textures to highlight the lift and shift of many data sets.
Concept Three
Set in perspective, this option infuses pops of color with solid, lifted and outlined icons. This concept most concretely depicts the journey to the cloud through data center servers, classic clouds and pinpoint icons, while still maintaining a level of abstraction.
